Oreoluwa Peters, also known as MR ROLLOUT, is a brand consultant for African creatives, a speaker, and a creative entrepreneur.
With a remarkable decade of experience across advertising, technology, and entertainment, he has worked on projects with globally renowned brands including FC Barcelona, Moët & Chandon, MAC, Budweiser, Pepsi, Ralph Lauren, Emporio Armani, Standard Chartered, Veuve Clicquot, Globacom, Spotify, and more.
He is the co-founder of DSE Africa (formerly known as Doble Seis Entertainment) — a 360° event and talent management agency whose roster has included the likes of Teni the Entertainer, Kida Kudz, Tolani Baj, Hawa Magaji, Simidrey, Moët Abebe, and more.
Currently, he serves as the Chief Creative Officer of MR ROLLOUT, a consultancy that helps talented individuals and brands in the African creative industry communicate their vision through their products and services.
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Full Interview Below
Tell us about yourself
Oreoluwa is a multifaceted creative — a creative entrepreneur, creative director, and so much more. I’m just a box of creative surprises.
Who is Mr Rollout?
Mr Rollout is a creative consultant in the areas of fashion, music, and pop culture in general.
Who are your three biggest influences in the fashion industry?
First of all, my dad. Then, Sir Shina Peters — I love the fact that he embraced sequins, bling, and bold style. Another influence is Michael Jackson. I just love everything the King of Pop did. Lastly, I’d say my mom. She was my style icon — working with fabrics and textures, always dressed to the nines even as a corporate professional. Watching her inspired me to believe that no matter your profession, you can always look good.
Tell us about the process of Teni’s Wonderland album rollout.
That process was both stressful and exciting. A project like that, especially during COVID, was quite the challenge — but it was also very futuristic. It was actually the first futuristic rollout for any Afrobeats album, possibly even any African album. It birthed a lot of what we now see — from silent listening parties to dedicated websites or pages for albums. I saw a tweet recently saying no Afrobeats artist had ever done that, and I’m like… we did it with Wonderland! I drew inspiration from people like Drake, Travis Scott, and Kanye West for that rollout, and I think it came through brilliantly.
Which artist would you love to work with?
I’d say Olamide. A lot of the new generation doesn’t truly understand his impact. He went from being the voice of the streets to becoming an iconic entertainment brand and mogul. I believe his story needs to be told.
Do you think you follow trends or set them?
I always set trends. It’s very important to me. When I think, I think 10 years ahead. I ask myself: how can we create something that future generations will look at and say, how did they even think of this? That’s the goal — to lead and inspire.
Tell us one or two challenges you’ve faced while navigating the industry.
When you’re doing things that are 10 years ahead of your time, people will call you crazy. During the Wonderland campaign, I got a lot of criticism. Someone once said we were lazy and should have been going door to door with a bell — at a time when there was a global pandemic! People laughed at us. But looking back now, seeing artists like Rema and others adopting similar strategies, it’s rewarding. That’s the legacy I’m building — and it makes me happy.
How do you manage working with these brands and your team?
Like every other business, it’s all about having a great team and the power of delegation. It’s important to know when to assign tasks and trust your people. That’s how I’ve been able to achieve all these amazing things. Shoutout to my team!
What tips would you give to aspiring creatives?
Be yourself. Be bold. Be courageous. Don’t let anyone change you. Stand your ground — and go on to do amazing things.
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